Our vision, mission and values

For over a century, Great Eastern has been at the forefront of Asia’s insurance industry, recognised for our customer service excellence.

Firmly guided by our core values of integrity, initiative and involvement, Great Eastern has blazed new trails of excellence as we deliver a superior and differentiated customer proposition and strive to be the most trusted and admired insurance company in the region.

Our mission
To make life great by providing financial security, and promoting good health and meaningful relationships.

Our vision
To be the leading financial service provider in Asia, recognised for our excellence.

Our core values

Integrity

• We maintain the highest standards of integrity.
• We are committed to fair dealing as the basis of our business to safeguard customer interests.
• We provide quality holistic financial planning.

Initiative

• We strive for excellence in everything we do.
• We are always customer-focused.
• We aim to be proactive in our approach.
• We improve, innovate and generate new ideas.

Involvement

• We foster a strong sense of belonging for all stakeholders.
• We provide a conducive environment to promote growth and development.
• We adopt a team approach based upon respect and courtesy.
• We are a responsible member of our community.

Our Commitment to Customer Advocacy

At Great Eastern, you, our customers come first. We are with you at every stage of life – protecting you and your loved ones from life’s uncertainties and helping you achieve financial freedom. This is why we are deeply committed to customer advocacy, ensuring that every interaction reflects our dedication to your needs and well-being. We focus on understanding your evolving needs and making insurance simple, seamless, and hassle-free. We are guided by our values of integrity, initiative, and involvement, to ensure transparency, fairness, and exceptional service in all aspects.

Your trust is invaluable to us. Whether through our digital innovations or face-to-face advice, we aim to empower you with products, tools, and support needed to make life great.

We are always here to listen, understand, and support you whenever you need us. 

We invite you to reach out to us with any feedback or concerns as we continue to enhance our services for your benefit. Together, let’s build a future of trust, security, and exceptional care.