Singapore, 3 March 2025 – Great Eastern is providing $400 complimentary gift credits per child including babies born this year and free family insurance coverage¹ to all families throughout 2025 as part of its SG60 Family initiative to celebrate Singapore’s 60^th birthday. The SG60 Family initiative aims to support families with their savings and protection needs, enhancing their financial security. The gift credits can be used to offset 10% of the premiums for a wide range of protection, savings and lifestyle plans, as well as home, motor and travel insurance from Great Eastern.

Colin Chan, Managing Director for Group Marketing, Great Eastern, said, “Through our SG60 Family initiative, we want families to prioritise financial planning by taking action to build multiple nest eggs that they can count on at different life stages to fulfil their goals and aspirations. This could mean saving for the children’s education, a downpayment to upgrade to bigger homes as the family grows and making provisions for subsequent generations. Setting aside ample funds also means having options to celebrate life’s significant milestones comfortably, such as going on a dream vacation with the family. Besides spotlighting the importance of savings, as Singapore’s leading homegrown insurer who has been providing a financially secure future for generations of families, we also advocate getting adequate protection for additional peace of mind and financial stability.”

Families with children aged 16 and below in 2025 are entitled to $400 gift credits for every child with no cap to the total amount of gift credits claimable. This initiative is in partnership with the Ministry of Social and Family Development administering the Large Families Scheme to support large families.

Ishak Ismail, Chairman for Families for Life Council, said, “When there is financial security, families can focus on family bonding and spending quality time together. We commend Great Eastern’s efforts to support families across generations, bringing them closer together.”

With no upfront purchase required, all families can enjoy SG60 Family gift credits, one year’s worth of free family insurance coverage, exclusive family offers and more by registering² here: https://go.greateasternlife.com/sg60family

As a homegrown insurer, Great Eastern has been an integral part of the Singapore story, having protected generations of families since 1908 by helping them grow their wealth and plan their legacies. In line with SG60 celebrations, Great Eastern will launch more initiatives in 2025 to support communities and build a stronger Singapore.

Please refer to Annex A for eligible insurance plans under the SG60 Family initiative.

^{1 Includes one-year complimentary family coverage for accidental death and medical reimbursement due to Dengue or Hand, Foot and Mouth Disease.}

^{2 Registration for the Campaign is open to parent(s) between 19 and 75 age next birthday who are Singapore Citizens, Singapore Permanent Residents or foreigners residing in Singapore with a valid Singapore mailing address and employment pass or work permit and: a) are expecting a child(ren) at the point of registration; and/or b) have child(ren) that are between 1 and 17 age next birthday on the date of registration.}

About Great Eastern

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16.5 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

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