We have been alerted of scammers impersonating as Great Eastern to direct recipients of the emails to receive a cash refund. This email is not sent by Great Eastern. Please do not respond to the email.  Should you have any queries, please contact us at 1800 248 2888 / wecare-sg@greateasternlife.com for assistance. Please visit our Security Advisory page for more information.

Conducting our Business Responsibly

Safeguard long-term stakeholder value through embedding responsible business practices and strong governance

Cybersecurity and Data Protection

Upholding our Legacy in the Digital Age

The security of our customers’ information and interests is critical to Great Eastern’s reputation and legacy as a trustworthy company. Cyber breaches and data loss can disrupt our customers’ services or lead to identity theft and scams. Great Eastern could face regulatory sanctions as well as customer lawsuits. Longer-term market share loss may result from eroded reputation and trust. As a result, cybersecurity and data protection are central to our technological implementation and roadmap.’

Our Management Approach

We recognise the need for a dynamic approach to stay ahead of potential risks in an ever-changing landscape of cyber threats. Our cybersecurity programme is reviewed annually to ensure its relevance and effectiveness and it is guided by a comprehensive three-by-three strategy.

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Our Commitment to Action

Governance policies and security standards align with the prevailing regulatory requirements. They establish safeguards and processes for identifying, preventing, detecting, responding to and recovering from security and data breaches in our IT environment. We also have in place a third-party risk management policy and process to manage and monitor the risk of data breaches in the third-party services we use. Security and risk assessments are performed on IT changes and implementation. The Personal Data Protection Policy and Acceptable Use Policy govern users who handle customer data and IT assets.

To supplement our defence, we subscribe to cyber threat intelligence, which alerts us to impending attacks. We conduct regular vulnerability scanning and bug bounty events to proactively eliminate security flaws in our systems and software. We also conduct cyber exercises and phishing tests to evaluate the effectiveness of our security controls. As evidence of our strong data protection, we have earned the Data Protection Trustmark (DPTM) and the Cross Border Privacy Rules (CBPR) certifications.

Harnessing AI Safety and Responsibly

In the rapidly evolving landscape of technological innovation, we are harnessing the power and potential of AI to propel our business. The Board approved the inaugural AI Model Governance Policy in 2023 to ensure that we build and use AI in a human-centric and socially responsible manner, as guided by our AI Model Ethic Statement:

Fairness: We strive to ensure fairness in our AI models, both in terms of data set and model output, to preclude prejudices and biases in respect of local regulations, guidelines and cultural norms.

Privacy and Data Protection: We respect privacy and handle personal data responsibly and securely, adhering to applicable data protection regulations and best practices.

Sustainable Future: We endeavour to develop and use AI that supports our commitment to achieving a sustainable future for our business, stakeholders and communities. We use only legally and ethically acquired data sets for our model development and training.

Governance and Accountability: Our governance structure includes robust Board and Management oversight to ensure compliance with regulations and ethical practices. We take responsibility for assessing the impact of our AI deployment and actively tracking and addressing any harmful consequences that may arise.

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Data Protection Trustmark (DPTM)


Cross Border Privacy Rules (CBPR)