Introducing Initiative
![Life in Great Eastern. Introducing Initiative.](/content/dam/corp-site/great-eastern/sg/homepage/careers/employee/culture-project/career-emp-initiative-pic.jpg)
![Life in Great Eastern - Taking the Lead](/content/dam/corp-site/great-eastern/sg/homepage/careers/employee/culture-project/career-emp-initiative-word.png)
Blue symbolises inspiration, and inspiration drives initiative.
Blue is the colour of open spaces and paints a picture of freedom of thought and intuition. This imaginativeness and perseverance is what we desire for our people to take the lead.
Acting with initiative means...
![01](/content/dam/corp-site/great-eastern/sg/homepage/careers/employee/culture-project/culture-project-01.jpg)
Go above and beyond your customers’ needs and uphold a culture of service excellence within the organisation.
![03](/content/dam/corp-site/great-eastern/sg/homepage/careers/employee/culture-project/culture-project-03.jpg)
Seek out your strengths and continually improve for the better of the company.
![02](/content/dam/corp-site/great-eastern/sg/homepage/careers/employee/culture-project/culture-project-02.jpg)
Help others learn and grow so they can achieve personal and professional goals.
![04](/content/dam/corp-site/great-eastern/sg/homepage/careers/employee/culture-project/culture-project-04.jpg)
Take an objective view of situations and embrace opportunities for improvement, while respecting the risk and compliance parameters.