Wining Ways
Over the years, our strong position as a leader in Asia’s insurance industry has been recognised with a number of top awards and accolades.

Best Employee Insurance Provider (Group Insurance Employee Benefits team)
Great Eastern Life Malaysia was awarded Gold for Best Employee Insurance Provider by HR Vendors of the Year 2024 Malaysia Awards. The award recognises the company’s dedication to providing quality and comprehensive insurance products and services for employees, as well as its ability to tailor solutions to meet the unique needs of each individual.
2024: Gold – Best Employee Insurance Provider (Group Insurance Employee Benefits team)

Best Corporate Healthcare Provider (Group Insurance Employee Benefits team)
Great Eastern Life Malaysia was awarded Silver for Best Corporate Healthcare Provider by HR Vendors of the Year 2024 Malaysia Awards. The award recognises the company’s commitment to offering comprehensive, high-quality healthcare solutions, including preventive care, wellness programs, and access to medical professionals.
2024: Silver – Best Corporate Healthcare Provider (Group Insurance Employee Benefits team)

The BrandLaureate BestBrands Award 2023 – Brand of the Year
Great Eastern was awarded The BrandLaureate Brand of the Year Award in the Insurance
Category at The BrandLaureate BestBrands Award 2023, an accolade that honours the company that sets the standard for excellence in the insurance industry.
2023: The BrandLaureate Brand of the Year Award – Insurance Category

Reader's Digest 2024 Trusted Brand Award
Great Eastern Life won Gold in the Reader's Digest 2024 Trusted Brand Award under the category of Life Insurance for 21 consecutive years and Health Insurance for the 7th consecutive year. Voted by consumers as Malaysia's insurer of choice at every life stage, it is a testament of our tireless commitment as Great Eastern celebrates its 116th anniversary.
2024: Gold in Life Insurance (for 21 consecutive years)
2024: Gold in Health Card (for the 7th consecutive year)

The BrandLaureate BestBrands Awards 2022-2023
Great Eastern was awarded The BrandLaureate Nation’s Favourite Brand for Insurance Category for the fourth consecutive year. This recognition from the nation as Malaysia's insurer of choice is an honour to the company that defines the pinnacle of excellence within the insurance industry. It remains a testament to our steadfast dedication as Great Eastern commemorates its 115th anniversary.
2022-2023: The BrandLaureate BestBrands Award 2022-2023 - Nation’s Favourite Brand – Insurance Category (for the 4th consecutive year)

Reader's Digest 2023 Trusted Brand Award
Great Eastern Life won Gold in the Reader's Digest 2023 Trusted Brand Award under the category of Life Insurance for 20th consecutive year and Health Insurance for the 6th consecutive year. Voted by consumers as Malaysia's insurer of choice at every life stage, it is a testament of our tireless commitment as Great Eastern celebrates its 115th anniversary.
2023: Gold in Life Insurance (for the 20th consecutive year)
2023: Gold in Health Card (for the 6th consecutive year)

The BrandLaureate Sustainable Business & Brands Inspirational Achievement Award 2022-2023
Great Eastern was awarded Malaysia's Most Successful Sustainable Valuable Brand for Insurance category. This award is a recognition of brand leadership and its strength and ability to overcome adversities and emerge as the most sustainable brand in the insurance industry.
2022-2023: Malaysia's Most Successful Sustainable Valuable Brand

The BrandLaureate World Best Brands - Brand of the Year Award 2022
Great Eastern was awarded The BrandLaureate Brand of the Year Award for Insurance Category. For the third consecutive year, Great Eastern has been recognised as the Brand of the Year at The BrandLaureate Best Brand Awards 2022, an accolade that honours the company that sets the standard for excellence in the insurance industry.
2022: The BrandLaureate Brand of the Year Award – Insurance Category (for the 3rd consecutive year)

Reader's Digest 2022 Trusted Brand Award
Great Eastern Life won Gold in the Reader's Digest 2022 Trusted Brand Award under the category Life Insurance for the 19th consecutive year and Health Insurance for the 5th consecutive year. Voted by consumers as Malaysia's insurer of choice, it is a testament of our tireless commitment as Great Eastern celebrates its 114th anniversary.
2022: Gold in Life Insurance (for the 19th consecutive year)
2022: Gold in Health Card (for the 5th consecutive year)

Employee Experience Awards 2022
Great Eastern Life Malaysia was awarded Gold for Best Employee Wellness Strategy by Employee Experience Awards 2022. The award recognises organisations that continue to build a healthy, motivated, and engaged workforce through holistic wellness initiatives that focuses on mental, emotional, financial and physical lenses.
2022: Gold – Best Employee Wellness Strategy

HR Asia Awards 2021
Great Eastern Life Malaysia was once again recognised as one of the Best Companies to Work For in Asia 2021 by HR Asia Awards for the 6th consecutive year, which celebrates and acknowledges organisations who excel in workplace environment, culture, and employee engagement.
2021: Best Companies to Work For in Asia 2021

GRADUAN Brand Awards 2021
Great Eastern Life Malaysia was named the ‘Most Preferred Graduate Employer’ in the insurance category by GRADUAN Brand Awards, as well as making it into the list of Top 50 Employers in Malaysia. The award recognises top organisations based on the results of a survey conducted by GRADUAN, the number one and most trusted career resource for Malaysian talents.
2021: Most Preferred Graduate Employer - Insurance Category

Employee Experience Awards 2021
Great Eastern Life Malaysia was awarded Silver for Best Employee Wellness Strategy by Employee Experience Awards 2021. The award recognises organisations that continue to build a healthy, motivated, and engaged workforce through holistic wellness initiatives.
2021: Silver – Best Employee Wellness Strategy

Malaysia's 100 Leading Graduate Employers 2021
The Malaysia's 100 Leading Graduate Employers Awards recognises Malaysia's top graduate recruiters as voted by students, graduates and young professionals based on the Malaysian student and graduate Barometer. The award is in honour of the leading most sought-after employers in the nation.
2021: First Runner Up - Insurance Category, #52 in top 100 list of employers

The BrandLaureate World’s First e-Branding Awards 2021
Great Eastern was awarded The BrandLaureate Brand of the Year Award for Insurance Category. For the second consecutive year, Great Eastern has been recognised as the Brand of the Year at The BrandLaureate World’s e-Branding Awards 2021, an accolade that honours the company that sets the standard for excellence in the insurance industry.
2021: The BrandLaureate Brand of the Year Award – Insurance Category (for the 2nd consecutive year)

Reader's Digest 2021 Trusted Brand Award
Great Eastern Life won Gold in the Reader’s Digest 2021 Trusted Brand Award under the category Life Insurance for the 18th consecutive year and Health Insurance for the 4th consecutive year. Voted by consumers as Malaysia’s insurer of choice, it is a testament of our tireless commitment as Great Eastern celebrates its 113th anniversary.
2021: Gold in Life Insurance (for the 18th consecutive year)
2021: Gold in Health Card (for the 4th consecutive year)
Reader's Digest 2020 Trusted Brand Award
Great Eastern Life won Gold in the Reader’s Digest 2020 Trusted Brand Award in the Life Insurance and Health Insurance categories. The awards celebrate Great Eastern’s achievement for being voted Most Trusted Life Insurance Brand for the 17th consecutive year, and Most Trusted Health Insurance Brand for the 3rd consecutive year.
2020: Gold in Life Insurance
2020: Gold in Health Card

The BrandLaureate World’s First e-Branding Awards 2020
Great Eastern was awarded The BrandLaureate Brand of the Year Award for Insurance Category. The award recognises Great Eastern for its brand leadership strength, commitment and innovation in product development and engagement with its customers. The award also recognises the brand for its contributions to the industry, community and development of the country and is respected by its peers.
2020: The BrandLaureate Brand of the Year Award – Insurance Category
Sustainability & CSR Malaysia Awards 2020
Great Eastern was awarded the CSR Malaysia Award 2020 (Life Insurer). This award honours Great Eastern as the outstanding corporation that have excelled in corporate sustainability and responsibility in Malaysia. The award also recognised the brand continuous effort in helping underprivileged Malaysian children through Great Eastern long-term CSR project, ChildrenCare.
2020: CSR Malaysia Award 2020 - Life Insurer

HR Excellence Awards 2020
Great Eastern Life is awarded Silver in the HR Excellence Awards for the ‘Excellence in Retention Strategy’ category. The award recognises organisations that successfully retain employees in a highly competitive HR landscape, through innovative and groundbreaking retention strategies that cater to various demographics within the workforce
2020: Excellence in Retention Strategy (Silver)

HR Asia Awards 2020
Great Eastern Life is once again recognised as one of the Best Companies to Work For in Asia 2020 by HR Asia Awards for the 5th consecutive year, which celebrates and acknowledges organisations who excel in workplace environment, culture, and employee engagement.
2020: Best Companies to Work For in Asia 2020

GRADUAN Brand Awards 2019
Great Eastern Life is named the ‘Most Preferred Graduate Employer’ in the insurance category by GRADUAN Brand Awards, as well as making it into the list of Top 50 Employers in Malaysia. The award recognises top organisations based on the results of a survey conducted by GRADUAN, the number one and most trusted career resource for Malaysian talents.
2019: Most Preferred Graduate Employer - Insurance Category
The BrandLaureate Brand ICON Leadership Awards 2019
Great Eastern won The BrandLaureate Greatest ICONIC Brand of The Decade Award in The BrandLaureate Brand ICON Leadership Awards 2019. This award recognises the company that has shaped businesses and communities with its positive brand attributes, values and philosophy and support the development of industries and country with innovative trends, products and services throughout the decade.
2019: The BrandLaureate Greatest ICONIC Brand of The Decade Award

Human Resources HR Excellence Awards 2019
Great Eastern Life is awarded Silver in the Human Resources HR Excellence Awards for the ‘Excellence in Retention Strategy’ category. The award recognises organisations that successfully retain employees in a highly competitive HR landscape, through innovative and groundbreaking retention strategies that cater to various demographics within the workforce.
2019: Excellence in Retention Strategy (Silver)

HR Asia Awards 2019
Great Eastern Life is once again recognised as one of the Best Companies to Work For in Asia 2019 by HR Asia Awards for the 4th consecutive year, which celebrates and acknowledges organisations who excel in workplace environment, culture, and employee engagement.
2019: Best Companies to Work For in Asia 2019
The BrandLaureate BestBrands Awards 2018-2019
Great Eastern Life won The BrandLaureate Bestbrands Awards 2018-2019 - Nation Branding Award while celebrating its 111th anniversary in 2019. This award recognises the company for supporting the development of Malaysia and facilitating the growth of businesses and community wellbeing through its branding initiatives, innovation, and technology.
2019: The Brandlaureate Bestbrands Awards 2018-2019 - Nation Branding Award
Reader's Digest 2019 Trusted Brand Award
Great Eastern Life won Gold in the Reader’s Digest 2019 Trusted Brand Award for Life Insurance and Health Card categories. The awards celebrate Great Eastern’s achievement for being voted Most Trusted Life Insurance Brand for the 16th consecutive year as Great Eastern celebrates its 111th anniversary.
2019: Gold in Life Insurance
2019: Gold in Health Insurance
Human Resources Asia Recruitment Awards 2019
Great Eastern Life was awarded Silver in the Human Resources Asia Recruitment Awards 2019 for the ‘Best Candidate Experience by a Corporate HR Team’ category. The award honours the spirit of excellence of HR teams – both in-house and agencies – across the human resources spectrum.
2019: Best Candidate Experience by a Corporate HR Team (Silver)

Putra Brand Awards 2018
Great Eastern Life won the Putra Brand Award 2018 for the Top Brand in Banking, Investment and Insurance category. The only award in Malaysia endorsed by the Malaysia External Trade development Corporation (MATRADE) and is recognized and voted by customers based on a robust 6,000 consumer research conducted nationwide.

Reader's Digest 2018 Trusted Brand Award
Great Eastern Life won Gold in the Reader's Digest 2018 Trusted Brand Awards under the category Life Insurance and Health Card. The awards recognise Great Eastern as Malaysia’s insurer of choice for the 15th consecutive year as Great Eastern celebrates its 110-year anniversary.
2018: Gold in Life Insurance
2018: Gold in Health Insurance
The BrandLaureate Best Brand Awards
Great Eastern Life was awarded The BrandLaureate The Most Iconic Brand Award 2017-2018 for BestBrands in Insurance and The BrandLaureate Supremacy Award 2017-2018. The awards are to recognise the Company for its rich legacy and excellence in delivering its brand promise and brand innovation.
2017- 2018 : The BrandLaureate Most Iconic Brand Award 2017-2018 for BestBrands in Insurance
2017- 2018 : The BrandLaureate Supremacy Awards 2017-2018
Human Resources Asia Recruitment Awards
Organised by Human Resources magazine, the Asia Recruitment Awards is the regional recruitment awards event dedicated to recognising and celebrating the best in recruitment and talent acquisition in Asia. It honours the spirit of excellence of recruiters - both in-house and agencies - across the human resources spectrum.
2018: Best Candidate Experience by a Corporate HR Team, and Best On-boarding Experience

Malaysia Health and Wellness Brand Awards 2017
Great Eastern Life has just been awarded the Malaysia Health & Wellness Brand Awards 2017- Health Insurance category.
The event is organised by Sin Chew Media Corporation and awardess are recognised for their contribution in promoting health & wellness amongst Malaysians. The selection committe in its review noted that Great Eastern Life made significant impact in providing innovative products, services and health and wellness programmes in the insurance industry.

Malaysia's 100 Leading Graduate Employers 2017
The Malaysia's 100 Leading Graduate Employers Awards recognises Malaysia's top graduate recruiters as voted by students, graduates and young professionals based on the Malaysian student and graduate Barometer powered by Trendence, Europe's leading employer branding institute. The award is in honour of the leading most sought-after employers in the nation.

Reader's Digest Trusted Brand Gold Award
Great Eastern Life was awarded the Readers’s Digest Trusted Brand Gold Award in 2017 for the 14th consecutive year. The award was based on 100% consumer votes and rated highly against trustworthiness, credibility, quality, value and understand of customer needs, innovation and social responsibility.

Global Responsible Business Leadership Awards 2017
Great Eastern Life was awarded the Global Responsible Business Leadership Awards - Insurance Excellence. The award, supported by the United Nations Global Compact, represents the most prestigious form of recognition for companies globally on leadership in Corporate Social Responsibility and Corporate Sustainability.

BrandLaureate Best Choice Awards
The company also won The BrandLaureate Best Choice Award 2015-2016 under the Financial Planning and Wealth Management, an accolade reserved for accomplished brand leaders. Recipients of the award are recognised by the consumers for delivering on their brand promise and meeting consumer expectations through innovative solutions.

Utusan Business Awards
The Utusan Business Awards 2015 was awarded to Great Eastern Life for Industry Excellence in Insurance Sector at their inaugural event. We are the only life insurance company in Malaysia to be awarded by Kumpulan Utusan. The award is to celebrate and acknowledge the achievements of various organisations in contributing towards the Malaysian economy and society. This accolade recognises the Company’s visionary steward.

Frost & Sullivan Malaysia Excellence Awards
We were also recognised as a company demonstrating outstanding achievement and superior performance in the area of customer experience awarded for two categories - Health Insurance Industry and Mobile & Contact Center by Frost and Sullivan. Frost and Sullivan Malaysia Excellence Awards 2016 seeks to recognise companies that have pushed the boundaries of excellence - rising above the competition and demonstrating outstanding performance in Malaysia.
2016: Health Insurance Industry and Mobile & Contact Center

Human Resources Asia Recruitment Awards
Organised by Human Resources magazine, the Asia Recruitment Awards is the regional recruitment awards event dedicated to recognising and celebrating the best in recruitment and talent acquisition in Asia. It honours the spirit of excellence of recruiters - both in-house and agencies - across the human resources spectrum.
2016: Best Candidate Experience by a Corporate HR Team, and Best On-boarding Experience
Malaysia's 100 Leading Graduate Employers
The Malaysia's 100 Leading Graduate Employers Awards recognises Malaysia's top graduate recruiters as voted by students, graduates and young professionals based on the Malaysian student and graduate Barometer powered by Trendence, Europe's leading employer branding institute. The award is in honour of the leading most sought-after employers in the nation. In 2016, nearly 23,000 respondents voted.
2009-2015: Number one in the Insurance category – 7 consecutive years