Great Eastern was awarded The BrandLaureate Brand of the Year Award in the Insurance
Category at The BrandLaureate BestBrands Award 2023, an accolade that honours the company that sets the standard for excellence in the insurance industry.

2023: The BrandLaureate Brand of the Year Award – Insurance Category 

Great Eastern Life won Gold in the Reader's Digest 2024 Trusted Brand Award under the category of Life Insurance for 21 consecutive years and Health Insurance for the 7th consecutive year. Voted by consumers as Malaysia's insurer of choice at every life stage, it is a testament of our tireless commitment as Great Eastern celebrates its 116th anniversary.

2024: Gold in Life Insurance (for 21 consecutive years)

2024: Gold in Health Card (for the 7th consecutive year)

Great Eastern was awarded The BrandLaureate Nation’s Favourite Brand for Insurance Category for the fourth consecutive year. This recognition from the nation as Malaysia's insurer of choice is an honour to the company that defines the pinnacle of excellence within the insurance industry. It remains a testament to our steadfast dedication as Great Eastern commemorates its 115th anniversary.

2022-2023: The BrandLaureate BestBrands Award 2022-2023 - Nation’s Favourite Brand – Insurance Category (for the 4th consecutive year)

Great Eastern Life won Gold in the Reader's Digest 2023 Trusted Brand Award under the category of Life Insurance for 20th consecutive year and Health Insurance for the 6th consecutive year. Voted by consumers as Malaysia's insurer of choice at every life stage, it is a testament of our tireless commitment as Great Eastern celebrates its 115th anniversary.

2023: Gold in Life Insurance (for the 20th consecutive year)

2023: Gold in Health Card (for the 6th consecutive year)

Great Eastern was awarded Malaysia's Most Successful Sustainable Valuable Brand for Insurance category. This award is a recognition of brand leadership and its strength and ability to overcome adversities and emerge as the most sustainable brand in the insurance industry. 

2022-2023: Malaysia's Most Successful Sustainable Valuable Brand

Great Eastern was awarded The BrandLaureate Brand of the Year Award for Insurance Category. For the third consecutive year, Great Eastern has been recognised as the Brand of the Year at The BrandLaureate Best Brand Awards 2022, an accolade that honours the company that sets the standard for excellence in the insurance industry.

2022: The BrandLaureate Brand of the Year Award – Insurance Category (for the 3rd consecutive year)

Great Eastern Life won Gold in the Reader's Digest 2022 Trusted Brand Award under the category Life Insurance for the 19th consecutive year and Health Insurance for the 5th consecutive year. Voted by consumers as Malaysia's insurer of choice, it is a testament of our tireless commitment as Great Eastern celebrates its 114th anniversary.

2022: Gold in Life Insurance (for the 19th consecutive year)

2022: Gold in Health Card (for the 5th consecutive year)

Great Eastern Life Malaysia was awarded Gold for Best Employee Wellness Strategy by Employee Experience Awards 2022. The award recognises organisations that continue to build a healthy, motivated, and engaged workforce through holistic wellness initiatives that focuses on mental, emotional, financial and physical lenses.

2022: Gold – Best Employee Wellness Strategy

Great Eastern Life Malaysia was once again recognised as one of the Best Companies to Work For in Asia 2021 by HR Asia Awards for the 6th consecutive year, which celebrates and acknowledges organisations who excel in workplace environment, culture, and employee engagement.

2021: Best Companies to Work For in Asia 2021

Great Eastern Life Malaysia was named the ‘Most Preferred Graduate Employer’ in the insurance category by GRADUAN Brand Awards, as well as making it into the list of Top 50 Employers in Malaysia. The award recognises top organisations based on the results of a survey conducted by GRADUAN, the number one and most trusted career resource for Malaysian talents.

2021: Most Preferred Graduate Employer - Insurance Category

Great Eastern Life Malaysia was awarded Silver for Best Employee Wellness Strategy by Employee Experience Awards 2021. The award recognises organisations that continue to build a healthy, motivated, and engaged workforce through holistic wellness initiatives.

2021: Silver – Best Employee Wellness Strategy

The Malaysia's 100 Leading Graduate Employers Awards recognises Malaysia's top graduate recruiters as voted by students, graduates and young professionals based on the Malaysian student and graduate Barometer. The award is in honour of the leading most sought-after employers in the nation.

2021: First Runner Up - Insurance Category, #52 in top 100 list of employers

Great Eastern was awarded The BrandLaureate Brand of the Year Award for Insurance Category. For the second consecutive year, Great Eastern has been recognised as the Brand of the Year at The BrandLaureate World’s e-Branding Awards 2021, an accolade that honours the company that sets the standard for excellence in the insurance industry.

2021: The BrandLaureate Brand of the Year Award – Insurance Category (for the 2nd consecutive year)

Great Eastern Life won Gold in the Reader’s Digest 2021 Trusted Brand Award under the category Life Insurance for the 18th consecutive year and Health Insurance for the 4th consecutive year. Voted by consumers as Malaysia’s insurer of choice, it is a testament of our tireless commitment as Great Eastern celebrates its 113th anniversary.

2021: Gold in Life Insurance (for the 18th consecutive year)

2021: Gold in Health Card (for the 4th consecutive year)

Great Eastern Life won Gold in the Reader’s Digest 2020 Trusted Brand Award in the Life Insurance and Health Insurance categories. The awards celebrate Great Eastern’s achievement for being voted Most Trusted Life Insurance Brand for the 17th consecutive year, and Most Trusted Health Insurance Brand for the 3rd consecutive year.

2020: Gold in Life Insurance

2020: Gold in Health Card

Great Eastern was awarded The BrandLaureate Brand of the Year Award for Insurance Category. The award recognises Great Eastern for its brand leadership strength, commitment and innovation in product development and engagement with its customers. The award also recognises the brand for its contributions to the industry, community and development of the country and is respected by its peers.

2020: The BrandLaureate Brand of the Year Award – Insurance Category

Great Eastern was awarded the CSR Malaysia Award 2020 (Life Insurer). This award honours Great Eastern as the outstanding corporation that have excelled in corporate sustainability and responsibility in Malaysia. The award also recognised the brand continuous effort in helping underprivileged Malaysian children through Great Eastern long-term CSR project, ChildrenCare.

2020: CSR Malaysia Award 2020 - Life Insurer

Great Eastern Life was awarded Silver in the Asia Recruitment Awards 2020 for the ‘Best Candidate Experience by a Corporate HR Team’ category. The award honours the spirit of excellence of HR teams in recruitment.

2020: Best Candidate Experience by a Corporate HR Team (Silver)

Great Eastern Life is awarded Silver in the HR Excellence Awards for the ‘Excellence in Retention Strategy’ category. The award recognises organisations that successfully retain employees in a highly competitive HR landscape, through innovative and groundbreaking retention strategies that cater to various demographics within the workforce

2020: Excellence in Retention Strategy (Silver)

Great Eastern Life is once again recognised as one of the Best Companies to Work For in Asia 2020 by HR Asia Awards for the 5th consecutive year, which celebrates and acknowledges organisations who excel in workplace environment, culture, and employee engagement.

2020: Best Companies to Work For in Asia 2020

Great Eastern Life is named the ‘Top Employer Brand’ in the insurance category at the Graduates’ Choice Award, the most authoritative campus employer branding award in Malaysia, 100% voted by university students.

2020: Best Employer Brand – Insurance category

The Malaysia's 100 Leading Graduate Employers Awards recognises Malaysia's top graduate recruiters as voted by students, graduates and young professionals based on the Malaysian student and graduate Barometer. The award is in honour of the leading most sought-after employers in the nation.

Great Eastern Life is named the ‘Most Preferred Graduate Employer’ in the insurance category by GRADUAN Brand Awards, as well as making it into the list of Top 50 Employers in Malaysia. The award recognises top organisations based on the results of a survey conducted by GRADUAN, the number one and most trusted career resource for Malaysian talents.

2019: Most Preferred Graduate Employer - Insurance Category

Great Eastern won The BrandLaureate Greatest ICONIC Brand of The Decade Award in The BrandLaureate Brand ICON Leadership Awards 2019. This award recognises the company that has shaped businesses and communities with its positive brand attributes, values and philosophy and support the development of industries and country with innovative trends, products and services throughout the decade.

2019: The BrandLaureate Greatest ICONIC Brand of The Decade Award

Great Eastern Life is named the ‘Top Employer Brand’ in the insurance category at the Graduates’ Choice Award, the most authoritative campus employer branding award in Malaysia, 100% voted by university students.

2019: Best Employer Brand – Insurance category

Great Eastern Life is awarded Silver in the Human Resources HR Excellence Awards for the ‘Excellence in Retention Strategy’ category. The award recognises organisations that successfully retain employees in a highly competitive HR landscape, through innovative and groundbreaking retention strategies that cater to various demographics within the workforce.

2019: Excellence in Retention Strategy (Silver)

Great Eastern Life is once again recognised as one of the Best Companies to Work For in Asia 2019 by HR Asia Awards for the 4th consecutive year, which celebrates and acknowledges organisations who excel in workplace environment, culture, and employee engagement.

2019: Best Companies to Work For in Asia 2019

Great Eastern Life was awarded Top Brand in the 2019 Putra Brand Awards’ Banking, Investment & Insurance Category for two consecutive years. The awards are endorsed by the Malaysia External Trade Development Corporation (MATRADE) and chosen by the people to recognise Malaysia’s favourite brands.

Great Eastern Life won The BrandLaureate Bestbrands Awards 2018-2019 - Nation Branding Award while celebrating its 111th anniversary in 2019. This award recognises the company for supporting the development of Malaysia and facilitating the growth of businesses and community wellbeing through its branding initiatives, innovation, and technology.

2019: The Brandlaureate Bestbrands Awards 2018-2019 - Nation Branding Award

Great Eastern Life won Gold in the Reader’s Digest 2019 Trusted Brand Award for Life Insurance and Health Card categories. The awards celebrate Great Eastern’s achievement for being voted Most Trusted Life Insurance Brand for the 16th consecutive year as Great Eastern celebrates its 111th anniversary.

2019: Gold in Life Insurance

2019: Gold in Health Insurance

Great Eastern Life was awarded Silver in the Human Resources Asia Recruitment Awards 2019 for the ‘Best Candidate Experience by a Corporate HR Team’ category. The award honours the spirit of excellence of HR teams – both in-house and agencies – across the human resources spectrum.

2019: Best Candidate Experience by a Corporate HR Team (Silver)

Great Eastern Life is recognised as one of the Best Companies to Work For in Asia 2018 by HR Asia Awards, which celebrates and acknowledges organisations who excel in workplace environment, culture, and employee engagement.

2018: Best Companies to Work For in Asia 2018

Great Eastern Life won the Putra Brand Award 2018 for the Top Brand in Banking, Investment and Insurance category. The only award in Malaysia endorsed by the Malaysia External Trade development Corporation (MATRADE) and is recognized and voted by customers based on a robust 6,000 consumer research conducted nationwide.

Great Eastern Life won Gold in the Reader's Digest 2018 Trusted Brand Awards under the category Life Insurance and Health Card. The awards recognise Great Eastern as Malaysia’s insurer of choice for the 15th consecutive year as Great Eastern celebrates its 110-year anniversary.

2018: Gold in Life Insurance

2018: Gold in Health Insurance

Great Eastern Life was awarded The BrandLaureate The Most Iconic Brand Award 2017-2018 for BestBrands in Insurance and The BrandLaureate Supremacy Award 2017-2018. The awards are to recognise the Company for its rich legacy and excellence in delivering its brand promise and brand innovation.

2017- 2018 : The BrandLaureate Most Iconic Brand Award 2017-2018 for BestBrands in Insurance

2017- 2018 : The BrandLaureate Supremacy Awards 2017-2018

Organised by Human Resources magazine, the Asia Recruitment Awards is the regional recruitment awards event dedicated to recognising and celebrating the best in recruitment and talent acquisition in Asia. It honours the spirit of excellence of recruiters - both in-house and agencies - across the human resources spectrum.

2018: Best Candidate Experience by a Corporate HR Team, and Best On-boarding Experience

Great Eastern Life has just been awarded the Malaysia Health & Wellness Brand Awards 2017- Health Insurance category.

The event is organised by Sin Chew Media Corporation and awardess are recognised for their contribution in promoting health & wellness amongst Malaysians. The selection committe in its review noted that Great Eastern Life made significant impact in providing innovative products, services and health and wellness programmes in the insurance industry.

The Malaysia's 100 Leading Graduate Employers Awards recognises Malaysia's top graduate recruiters as voted by students, graduates and young professionals based on the Malaysian student and graduate Barometer powered by Trendence, Europe's leading employer branding institute. The award is in honour of the leading most sought-after employers in the nation. 

HR Asia, in conjunction with Mercer, recognises corporations with top notch workplace and employee engagement practices and which have created great workplace environment.

2017: Best Companies To Work For In Asia

 The AON Best Employers - Malaysia

Aon, in partnership with talentCorp, recognises organisations that made the cut in observing high employee engagement, commitment to leadership, compellling employer branding and high performance culture.

2017: Commitment to Leadership

Great Eastern Life was awarded The BrandLaureate Industry Champion Brand Icon Awards 2017.This Award is a testament of brand success and a great source of inspiration to the management and staff for their untiring efforts in building the brand. 

Great Eastern Life was awarded The BrandLaureate Best Brands Award for Best Performing Brand of the year 2016-2017-Insurance. The award was based on the company's strong performance year on year and strong leadership positioning in the insurance industry.

Great Eastern Life was awarded the Readers’s Digest Trusted Brand Gold Award in 2017 for the 14th consecutive year. The award was based on 100% consumer votes and rated highly against trustworthiness, credibility, quality, value and understand of customer needs, innovation and social responsibility.

Great Eastern Life was awarded the Global Responsible Business Leadership Awards - Insurance Excellence. The award, supported by the United Nations Global Compact, represents the most prestigious form of recognition for companies globally on leadership in Corporate Social Responsibility and Corporate Sustainability.

The company also won The BrandLaureate Best Choice Award 2015-2016 under the Financial Planning and Wealth Management, an accolade reserved for accomplished brand leaders. Recipients of the award are recognised by the consumers for delivering on their brand promise and meeting consumer expectations through innovative solutions.

Great Eastern Life Malaysia had been awarded The BrandLaureate Best Brand Award for Best Performing Brand of the Year 2016-2017-Insurance. This category if for brands that are overall champions in their industries.

The Utusan Business Awards 2015 was awarded to Great Eastern Life for Industry Excellence in Insurance Sector at their inaugural event. We are the only life insurance company in Malaysia to be awarded by Kumpulan Utusan. The award is to celebrate and acknowledge the achievements of various organisations in contributing towards the Malaysian economy and society. This accolade recognises the Company’s visionary steward.

We were also recognised as a company demonstrating outstanding achievement and superior performance in the area of customer experience awarded for two categories - Health Insurance Industry and Mobile & Contact Center by Frost and Sullivan. Frost and Sullivan Malaysia Excellence Awards 2016 seeks to recognise companies that have pushed the boundaries of excellence - rising above the competition and demonstrating outstanding performance in Malaysia.

2016: Health Insurance Industry and Mobile & Contact Center

HR Asia, in conjunction with Mercer, recognises corporations with top notch workplace and employee engagement practices and which have created great workplace environment.

2016: Best Companies To Work For In Asia

Aon, in partnership with TalentCorp, recognises organisations that made the cut in observing high employee engagement, effective leadership, compelling employer branding and high performance culture.

2016: Commitment to Effective Leadership

Organised by Human Resources magazine, the Asia Recruitment Awards is the regional recruitment awards event dedicated to recognising and celebrating the best in recruitment and talent acquisition in Asia. It honours the spirit of excellence of recruiters - both in-house and agencies - across the human resources spectrum.

2016: Best Candidate Experience by a Corporate HR Team, and Best On-boarding  Experience

This award raises brands into the next great level of brand awareness and celebrate their innovative spirit in creating trendsetting breakthroughs which inspire the world.

2015: Brand Excellence in Life Insurance – Product Innovation

The Malaysia's 100 Leading Graduate Employers Awards recognises Malaysia's top graduate recruiters as voted by students, graduates and young professionals based on the Malaysian student and graduate Barometer powered by Trendence, Europe's leading employer branding institute. The award is in honour of the leading most sought-after employers in the nation. In 2016, nearly 23,000 respondents voted.

2009-2015: Number one in the Insurance category – 7 consecutive years